Fitopya combines scheduling, spot booking, memberships and payments for boutique fitness studios. Sean Costner created its brand, interface and software. This portfolio case study examines the product’s visual system and booking experience.
The design problem
Choosing a fitness class can involve more than choosing a time. A member may want a specific bike, reformer or mat. The interface needs to show the class, its availability and the position being selected without making those details feel like separate tasks.
Studios also need the experience to fit their own brand. Fitopya’s product combines a recognizable interface with features such as memberships, class packs and a branded member app.
Make the room understandable
- Place the class context above the map. The example pairs the class name with its time and instructor, so the spot choice stays attached to the right session.
- Use a spatial layout. Numbered positions reflect a room rather than a long list of seats. Members can compare places before selecting one.
- Explain the states. The map includes a legend for regular, premium and selected positions. Availability and pricing distinctions remain close to the choice.
- Make classes easy to scan. Supporting cards group the class name, time, instructor and availability. The visual hierarchy works across different types of session.
A visual direction suited to fitness
The examples use light surfaces, purple accents and rounded cards. The studio map carries the main interaction while the surrounding navigation stays quieter. This gives Fitopya a different character from the dark, operational interface in Motentra.
The two projects demonstrate why a brand system needs to fit its audience. Reusing a layout or color palette everywhere would lose the distinction between managing fleet issues and choosing a studio session.
What the project includes
- Brand identity and a coordinated visual system.
- Class, schedule and spot-selection interface design.
- Software development connecting the product’s booking, membership and payment workflows.
Explore the product at fitopya.com. Fitopya is a founder-built product, and this case study describes its design rather than presenting it as a client testimonial or a measured conversion result.
From a consistent brand to a useful interface
The same design principles apply to a business website: make the offer recognizable, explain the choice and keep the next action clear. Explore logo and brand identity design or website and landing page design. Web design is included on Grow from $995/month; development is quoted separately.
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By Sean Costner, founder and designer at Needlerow Digital. Based in Tyler, Texas; working with businesses across the U.S.